The advertiser

The advertiser is using the emotional appeal of innovation.Many people are uses the Metro card to take the MRT or bus…the advertiser uses the cell phone with this function. They replace the Metro card by cell phone. So the advertiser shows this appeal of convenience to touch their hearts.The student and salaried workers should be the target market. They have to use the Metro card to take the MRT or bus every day. They often forget the card. But the cell phone has this function with Metro card now. It is very conveniently form them.I think whether the ad is affective or not, it is very easy to used and conveniently. And you don’t pay extra money to much. Just keep the cell phone in your hands.